Case Study: Delivering post-
Case Study: Customer Insight driving product Strategy
Lohmann Tapes needed to prioritise its technical development to maintain its market leading position, and wanted to analyse its existing customer to drive product development.
The first phase of the project revealed that it collected too little customer data to be usable.We worked with a wide range of stakeholders to design and pilot a web-
The information collected was usable not just by technical development, but by manufacturing quality control, marketing and sales themselves.
An Agile approach to developing the system maintained engagement by the end-
A wide range of powerful big data analysis techniques were selected to gain insights into how to improve the product, customer service and production performance.
The project proved the value of this approach, and the app that staff could use during customer visits to make collecting information simple and easy.
“They quickly probed the underlying problem, understanding the real issues. Working closely with stakeholders, they helped us select the right technology, using an Agile approach to clarify our needs without the cost and delay of a major system procurement.”
Reviewing a digital transformation programme
We consider it essential to review and, if necessary, revise:
We provide impartial assessment, and where necessary, we help to restructure the team and put in place the disciplines, reporting mechanisms and controls needed.
We look to change the project culture from blame and failure to aiming for success.
Key Benefits of an independent review
We are impartial, tactful, assertive and give your team ownership
Digital Transformation: Customer insights
Advanced IT has transformed your opportunity to collect and analyse vast quantities of data to give insights into your customers, operations and suppliers., But this is neither simple nor easy -
Your competitors are already disrupting your business through doing business in different ways using freely-
There are few aspects of business that wouldn’t benefit -