© Dynamic Technologies Ltd 2020
Advanced IT has transformed your opportunity to collect and analyse vast quantities of data to give insights into your customers, operations and suppliers.
Your competitors are already disrupting your business through doing business in different ways using advanced IT -
There are few aspects of business that wouldn’t benefit -
Mobile access through apps on phones and tablets means that both your customers and your staff can interact with your business 24/7, anywhere with internet access.
Cloud computing means you don’t need your own datacentre, can scale your operations up as needed and is accessible from anywhere via the web, with product upgrades done automatically.
People can record information as the job is being done, as sales are made, and products can log warnings
Much more information, more timely!
Customers have an ever-
There is no longer time for a long process of understanding their needs -
All channels to the customer need to be good, even if your strategy is to focus on one. Even Amazon needs a customer service team.
Automation e.g. Chatbots can help, but you need the background knowledge to make it perform correctly.
Business collect some data on their customers and can purchase more.
New technology makes analysing large quantities of data not only easier but also essential to compete.
The wide range of data available can’t be processed by hand -
You must collect customer information before you can analyse it, and it needs to be the right data!
data to be usable.We worked with a wide range of stakeholders to design and pilot a web-
The information collected was usable not just by technical development, but by manufacturing quality control, marketing and sales themselves.
An Agile approach to developing the system maintained engagement by the end-
A wide range of powerful big data analysis techniques were selected to gain insights into how to improve the product, customer service and production performance.
The project proved the value of this approach, and the app that staff could use during customer visits to make collecting information simple and easy.
“They quickly probed the underlying problem, understanding the real issues. Working closely with stakeholders, they helped us select the right technology, using an Agile approach to clarify our needs without the cost and delay of a major system procurement.”
© User:Colin / Wikimedia Commons / CC-
Lohmann Tapes needed to prioritise its technical development to maintain its market leading position, and wanted to analyse its existing customer to drive product development.
The first phase of the project revealed that it collected too little customer